Advertising agency Saatchi & Saatchi has developed a spicy new campaign to motivate young people to vote in the upcoming UK general election.
It can be said that sex is a deeply political act. Who we sleep with and how we do it are political questions. But can politics itself be sexy? Well, as the UK general electionthe advertising agency Saatchi & Saatchi has designed a new campaign wonderfully promiscuous for young people to go to the polls and register before June 18. Your daring proposal? Voting makes you sexier.
According to a new study commissioned exclusively for the campaign40% of youths 18 to 24 years old receive regular voters as more attractive. Furthermore, more than half of the surveyed associates voting with greater intelligence, and more than a third believe voters are more trustworthy.
The investigation did not stop there. Also analyzed were the voter behaviors against non-voters. Apparently, 20% of people think that non-voters are more likely to be rude to waiters, and 21% think that they dominate the first date and only talk about themselves.
The campaign arises in response to a statistic blatant: that about half of 18- to 34-year-olds voted in the 2019 general election, compared to almost 80% of the elderly 65 years old.
Titled ‘Voting is fucking sexy’, the initiative cleverly integrates elements of voting culture. online dating. Reimagine the voting ‘X’ check mark as a attraction symbolflirting with playful graphics featuring pixelated images and suggestive emojis, like the ever-popular eggplant.
Designs also include slogans cheeky ones like ‘Being polled’, ‘Talk to me about participation’ and ‘Over 18 for a reason’. “Finding the right message, at the right time, to influence a real behavior change is when the advertising is more powerful,” says Franki Goodwin of Saatchi & Saatchi.
“It’s been extremely interesting to mine dating and internet culture to find a real-world counterpart to which young people dedicate themselves to politicsa place that can often seem like the less attractive and youthful of the planet, and that is not good for anyone.
You are right. As the old saying goes, sex sells. So don’t forget to sign up for the electoral censusmake your voice heard and, who knows, maybe you will find your better half.
