It is one of this year’s travel trends, with tourists looking for cooler climates. With summer temperatures above 30 degrees Celsius, more and more tourists from central and southern Europe are traveling to Sweden.
This year, tourists are breaking with the traditional norms of summer and They go on vacation to colder countries. More and more tourists from central and southern Europe, where summer temperatures can reach 30 or even exceed 40 degrees Celsiusthey are heading to Umea, in Sweden.
A more than cool spa
With its 17 degrees in July, its calm and quiet atmosphere and the absence of traffic jams, Umea is proving to be a very popular tourist destination, where tourists flock. The director of the campsite, Charlotte Nillson, he noticed that more and more people from Finland were arriving at the largest campsite in Lulea. She believes the explanation is the weakness of the Swedish crown.
A strong campaign promoting Swedish goodness
Visitors from the Netherlands are also among those who have chosen Sweden over Spain, for example, and Nilsson believes that the success of advertising campaigns is behind it. “The Dutch come to the reception and tell us that they have seen Norbotton on TV and now they are going to North Cape“, Explain.
In Sweden too the number of foreign buyers has increased of housing in this northern European country of about 10.5 million inhabitants. Climate change is another important reason.
Andre Hamacher and Angelina Pril They moved from Germany to their new Swedish abode in May. They bought the holiday home in Arvidsjaur four years ago, but didn’t plan to live there full-time until last year. “In summer it’s over 40 degrees; it’s cooler here,” says Hamacher.
