David Jones has worked on many famous advertising campaigns, but now he focuses on climate change.
David Jones is a big name in the advertising world. He was CEO of Havas, one of the largest communications groups in the world, until in 2015 he founded Brandtech Group on his own, one of the first marketing companies to use Generative AInow valued at around $4 billion (€3.7 billion).
Now you might be wondering why you’re reading about an advertising executive in ‘Euronews Green‘, but while The rest of the business and creative world fears thatAI takes their jobsDavid has another fear.
“People say, ‘AI is going to kill us.’ Probably not, but what will kill us is climate change if we don’t act.”
“And actually, if we put all the data into the AI models and said, ‘Should we do something about this or not?’, everyone would say, ‘You should probably do something about this pretty quickly or else you will extinguish‘”.
What is the One Young World charity?
David is self-aware and claims that he was “born lucky.” In recognition of this, he feels that It is your duty to use the power you have to be a force for good..
In 2009, together with his Havas colleague Kate Robertson, David founded One Young Worlda charity that supports young leaders that drive change. Although he works in various fields, such as Gender equality and refugees, their main objective is the climate.
“I have always believed that yes, of course, we can use creativity to change people’s behaviorbut we can also use it to change people’s behavior around some of the big problems facing the world.”
“And that’s why, when they offered me the opportunity to help [a Kofi] with his climate campaign [tck tck tck en 2009]I immediately said yes, but that is also why we created One Young World, convinced that we could empower the world’s bright young leaders to drive change“, explica David a ‘Euronews Green’.
Fifteen years later, One Young World is one of the largest charities of its kind and delivers the largest checks to young leaders who promote initiatives around the Sustainable Development Goals.
Who are the young leaders of One Young World?
“One Young World Ambassadors have influenced the lives of more than 50 million people since we started in 2009,” David proudly explains to ‘Euronews Green’.
Piipee is a Brazilian company founded by Ezequiel Vedana da Rosa to fight against waste of water. Its biodegradable spray neutralizes urine and sanitizes the toilet without having to flush the toilet. One ml of Piipee can replace one download, saving 10 liters of water.
Since 2015, Piipee has amassed a user base of 200,000 people. On average, people and companies using the product have registered a 35% reduction in your water bills.
EnRoute is an application developed by Angela Busheska in Macedonia to educate users on how to make more sustainable purchasing and transportation decisions. The app allows users to scan a garment in a store and receive a detailed sustainability analysis, as well as suggest greener alternatives.
Xilinat was founded in Mexico by 18-year-old Javier Larragoiti. The company manufactures a affordable, sustainable and healthy alternative to sugar produced by fermenting discarded corn cobs into a product to combat obesity and control diabetes, while eliminating negative emissions carbon derived from industrial levels of agricultural waste.
Video editor • Joanna Cold
