The decision is due to the EU Digital Markets Law, which requires increased transparency, data access and interoperability between platforms.
Apple Intelligence will not be released in the European Union in 2024 for privacy and security reasons, as revealed by sources from the American multinational company.
This means that iPhone mobile phone owners in the EU will not be able to use the new features of Apple artificial intelligenceas is the case with Apple Intelligence, nor the improvements to the iPhone Mirroring and SharePlay screen sharing function.
These functions, whose launch It is scheduled for the end of this yearwill not reach the European Union due to the recent Digital Markets Law, which has increased regulatory complications.
At Apple they affirm that one of the main requirements of the regulations, interoperability, comes into conflict with his own position on Privacy & Security.
Interoperability means that key functions such as text messaging, calling, voice messaging, and sharing images and videos They must work with other operators and competing devices.
The Digital Markets Law aims to guarantee that the main technology companies, including Apple, Amazon, Alphabet, Meta and Microsoft, do not control certain technologies or functions. Other companies, such as ByteDance, which owns the social media platform TikTok, are also affected by the law.
“We are delighted to introduce a new chapter in Apple innovation. Apple’s artificial intelligence will transform what users can do with our products, and what our products can do for our users. Our unique approach combines artificial intelligence with the user’s personal context to deliver truly actionable intelligence,” says Tim Cook.
“You can access that information completely privately and securely to help users do the things that matter most to them. This is artificial intelligence, AI, as only Apple can offer, and we are looking forward to it.” let users experience what it can do“adds the CEO of Apple.
How does the Digital Markets Law affect Apple?
The Digital Markets Law mainly affects products like the iPad and iPhone, due to the interoperability requirement. However, there is still an indirect effect on other deviceslike Macbook computers, due to features like iPhone Mirroring, which work across devices.
One of the main ways in which Digital Markets Law could also affect Apple is by severely restricting the deployment and adoption of its star technology of artificial intelligence in the EU. Apple’s AI features have made great strides in recent years, such as improving writing and communication capabilities, to correct, rewrite, and summarize text in Notes, Mail, Pages, and different types of third-party apps.
Other changes include intuitive improvements to notifications, based on which apps or chats on a user’s device are the most activeor are used more frequently. The company It has also improved images, with elements like Image Playground, which offers features like Sketch, Illustration, and Animation.
Plus, Siri too has been taken to a higher levelwith much better language understanding features to deliver a more natural, personal and contextually relevant way.
