Ferrero plans to launch a plant-based version of Nutella in Italian supermarkets. The new version will not have traces of ingredients of animal origin
He [gigante del chocolate Fererro](Ferrero food company) launches a vegan version of the popular Nutella spread, which will go on sale in the italian supermarkets this autumn. Nutella’s origins date back to the Second World War, when cocoa was limited and expensive. Due, the chocolatiers They looked for new ways to make your products using ingredients such as hazelnut.
Nutella’s journey began in 1964 with the selling your first jar hazelnut spread in Piedmont (Italy). The company’s iconic logo appeared around the world the following year, and sales expanded from Italy to Germany, France and Australia.
Today, the well-known chocolate and hazelnut spread is present in cupboards around the world. However, the people who choose a flexitarian diet or lactose-free have had to look for other alternatives to satisfy your cravings nuts due to the dairy additive in the product.
Fererro hopes that its mission to serve new food trends through its spread of plant origin delight these homes. The news of the arrival of Nutella Plant-Based comes after a year of significant production growthwith an increase in sales of 20%, obtaining 500,000 tons.
The CEO of the VèGè Group, Giorgio Santambrogio, confirmed Fererro’s announcement via LinkedIn, as he said his company is “proud to be the first retailer to be informed of Fererro’s innovations.”
What you need to know about vegetable Nutella
Newly launched version of spread aims to reach consumers’ homes mainly flexitarians, who are actively seeking to reduce animal products in their diets. It is estimated that in Italy about 12 million people belong to this category.
Furthermore, the product will be aimed at those who are lactose intolerant, since the new Nutella recipe Plant Based only contains plant ingredients. Fererro insists that the flavor of this new version of Nutella will remain the same.
The marca Nutella Plant Based It was recorded last December in Italy and Germany. The new product enters the flourishing italian market of plant products, with a vegan alternatives market valued at around 680 million euros, of which dairy alternatives represent around 310.4 million euros in sales.
