Snapchat EMEA President Ronan Harris, influencer.com co-founder Caspar Lee and content creator Tue Nguyen explain how the $250 billion influencer economy is reshaping the future of business.
The Exchange delves into the influencer economy. Companies are finding new ways to partner with an increasing number of online influencers.
It is estimated that 200 million people now describe themselves as content creators and many of them want to make this passion their main source of income. Smaller influencers, with less than 50,000 followers, are essential to driving growth in the sector.
Ronan Harris, president of Snapchat for Europe, the Middle East and Africa, discusses the factors contributing to Snap’s success in a market valued at more than $250 billion worldwide. Ronan stresses the importance of augmented reality in shaping Snap’s long-term goals.
Caspar Lee explains how he went from being one of YouTube’s first global content creators to the head of an agency designed to help other influencers achieve success.
Tue Nguyen, a chef turned social media celebrity based in Los Angeles, also participates in this edition. Tue is famous for creating short videos in which she showcases her talent for preparing Vietnamese food and reveals her recipe for achieving business success in the age of influencers.
