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Sending postcards is back in fashion in Belgium in the midst of the telecommunications era

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The country’s postal service has detected an increase in the sending of postcards this summer, although last year there was a general decrease.

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Postcards are back. Although the postal service is in decline since the arrival of the new technologies and fewer and fewer people send letters, a new fashion has revitalized the work of postmen.

In Spain, there are even postcard houses in cities of Madrid. They are centers with hundreds of thousands of postcards, some even from other eras. Collectors can pay a fortune for unpublished cards.

The main Belgian postal company has detected an increase in mailing of postcards this summer. It seems that the vintage charm of this centuries-old form of communication has once again seduced Belgians.

“It’s a bit of a retro object. It’s true that My generation might think we use postcards less. but they are physical objects that we keep, so They are also a memory for the person who receives it.“says a postal service user.

“For me, it is very important to capture that moment and share it with the person. And yes, for me it is a matter of emotions, a childhood memory“explains a woman who continues sending postcards.

Cutting-edge technology for sending postcards

Even if the postcards are old, their journey to the mailbox depends largely on the computers and cutting-edge technology. Sorting machines are capable of processing and packaging between 25,000 and 30,000 shipments per hour.

Mathieu Goedefroy, spokesperson for the Belgian postal company, assures that they do not differentiate “between postcards and normal mail, such as letters. But every year we register a decrease of between 5% and 10%”.

“Last year, the decrease was 8.4%,” he adds, which means that yes this service is being stopped although the nostalgic continue using it and there has been a rebound this summer.



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