Brazil is preparing to showcase the best of its unique biomes and ecotourism experiences.
Brazil’s vast expanse of world-famous beaches, vast Amazon rainforests, history-steeped cities, and wild, untamed plains. Nature’s incredible diversityCulture and adventure across 8,000 kilometers of coastline and six different biomes.
According to Embratur International Marketing Director Bruno Reis, tourism is unique in the country with the greatest biodiversity in the world: “There are experiences that can only be had in Brazil“.
From January to September More than 741,000 European tourists visited Brazil in 2024. While the extraordinary beauty of this South American country is no secret, it’s no surprise that Brazil wants to preserve it with authentic and sustainable travel experiences. It is especially attractive for those who want to go beyond the venues. Take in the attention of the coast and enter the countryside maiden of central Brazil.
Important places in Brazil: Where to go if you are visiting the country for the first time
The vastness of Brazil is overwhelming: how do you start planning what to visit in its 8.5 million square kilometers? If you are visiting the country for the first time, Reis emphasizes: several important destinations to give you an insight into the astonishing natural beauty, cultural richness and most iconic attractions that stretch from coast to peak.
Start in the vibrant coastal city of Rio de Janeiro and wander along golden sandy beaches surrounded by rugged peaks. Hit the road to celebrities Ipanema to enjoy the dazzling postcard coastline or copacabana at sunset. Head to the Christ the Redeemer statue on the trail in Tijuca Forest National Park and feel like you’ve left the city behind.
Double your visit to the global icons and step inside. Iguazu FallsMega waterfall located on the border of Brazil and Argentina. There’s a reason its waterfalls draw crowds: One of the New Seven Natural Wonders of the Modern World.
Visit Rio’s colorful historic center, north of Rio Salvador de BahiaWander through the cobblestone streets lined with colorful colonial houses, declared a World Heritage Site by UNESCO. Given its history of slave trading, it is also an important center of Afro-Brazilian identity and culture.
Brazil Synonymous with the Amazon rainforest; So come to the doorstep of Manaus to enjoy local life, hikes and boat trips through the Amazon rainforest. The incredible biodiversity of the world’s largest rainforesthalf of it is in Brazil!
Sustainable and regenerative travel: Brazil’s central axis
inside national parks and biological reserves“We talk about regenerative travel to Brazil and how tourists can support and protect our biomes,” says Reis. It can be as simple as venturing beyond iconic locations on more adventurous trips.
In the north of the capital, BrazilYou can leave the metropolis and choose among dozens of hiking trails in the region. Chapada dos Veadeiros National ParkIt passes through the mighty caves and impressive waterfall baths that form this landscape of rugged forested rocks and is protected as a UNESCO World Heritage Site.
Visit the Pantanal: The world’s largest tropical wetland
The core area of Brazil’s regenerative tourism in 2025 is the Pantanal. It is a star state for those who want to get to know an untouched part of the country. It covers the entire state of Mato Grosso do Sul, close to the borders of Bolivia and Paraguay.
It is the world’s largest tropical wetland, a haven for birdwatching and rare plant and animal species.
“To experience a Brazilian safari, you must go to the Pantanal…offers unique wildlife viewing such as jaguars, capybaras and countless bird species. The region also offers a unique opportunity to experience one of the most biodiverse ecosystems in the world in a sustainable way,” says Reis.
The town of Bonito in the Pantanal is a good starting point, surrounded by crystal blue rivers and you’ll descend into the Anhuma Abyss cave. descending from 72 meterswaterfalls to rappel and landscapes to explore on horseback. Reis adds that it is no surprise that “Bonito has won many ecotourism awards in Brazil.”
Brazil: A destination for all travelers
Beyond immersion in nature and adventure, Brazil encourages travel experiences for a variety of groups. Deep cultural interactions, from Afro tourism to LGBTQ+ tourism and indulgent luxury retreats.
ADVERTtheir 26 states, 74 national parks, six biomes Stating that Brazil has a coastline of 8,000 kilometers, Reis said, “It is trying to attract all kinds of tourists who want to protect nature and communicate with the local people of Brazil. I am sure everyone will have an unforgettable experience there.”
