Amazon executives plan to increase purchases on their platforms thanks to this Alexa improvement, which continues to use AI everywhere to improve the user experience.
Amazon presented a popular Alexa audio assistant’s developed version of Alexa Sound Assistant, who said he would have more personality. User’s voice tone will be adapted And even romantic appointments are planning.
Productive assistant, “Alexa+”It will be free for the main members who pay monthly or annual fees to the company to get free delivery and other advantages. However, normal customers will have to pay a monthly fee to Amazon. 19 euro for renewed audio assistantOn the contrary, when Alexa is offered free of charge on any device, including it.
At a meeting with the media in New York, Amazon executives showed the digital assistant update, Already 10 years oldWith new functions to increase sales and interactions with active devices for Alexa.
The company provides this Alexa+ can make more natural conversations, Similar to human beings and you can learn more about a user – like diet preferences – so much used. “I’m not just an assistant, my new best friend in the digital world,” Alexa+ During the show on the stage last Wednesday.
Panos PanayThe Vice President of Amazon Devices and Services listed as creating other things that the new audio assistant could do. WORKING PLANSSend Text message HE VTC call.
Amazon is the leader in the voice of voice participants
The company’s vice president and other executives, Alexa+ ‘s dog of a user that day or Remember Hand Writing Recipes– Right Electronic and other documents He shared it with him. “Smart than ever, but it can also be more accessible, Pan Panay said.
Alexa is integrated into products such as smart speakers, televisions and headphones. In 2014, the Seattle -based technological giant launched its popular sound assistant with the first echo device to respond to voice orders.
Panay said that during the presentation, Amazon sells more than 600 million devices with Alexa and that users participation grew 20% last year compared to 2023. According to some market estimates. Alexa has the highest market share among voice participants.
The renewed assistant uses large linguistic models, including some of the productive starters of technological giant deposit billions of euros, and some of them developed by Antropic. According to Amazon Vice President Daniel Rausch for Alexa and Echo, Alexa+ Allows you to select the best AI model For the tasks you want to do.
Amazon indicates this next month Will be released in the USA The new Alexa+will be available only in English. This will do this through some of the new Echo show devices that Alexa’s responses on the screen. After registration, users who meet requirements will see how Alexa+ has begun to work as reported by the company in compatible devices, web browser and application.
Later, Amazon will initiate the “Waves” update on an international scale And for more devices. Some of the new functions are designed only for screen products. Alexa+ will not reach some old Echo models, but Amazon says that the owners of these devices can continue to use the original assistant. AND Users who prefer to use the original Alexa can continue to do soAccording to the company on the website.
An assistant to “feel” the mood of the environment
Amazon’s announcement produced more than a year before the company’s first version of Alexa with artificial intelligence at the previous event. At that time, Amazon said he was working on a “Sound to Sound” model to allow Alexa Show human characteristicsLike “Ajá” during the speeches, like laughter and Coletillas. During the show on Wednesday, Amazon relieved the features that kept hidden until then.
In one of his interventions, Panay showed a video of the crowd in the room to seemly test a function to the new Alexa, apparently, It allows you to perceive the mood in the environment. The Panay asked if Alexa+ is “whether the crowd” appears to be animated “, and replied that the room was full of journalists” excitedly paying you “.
Like its predecessor, Alexa+is activated when users pronounce the name of the sound assistant, but managers are now users now users now You should only pronounce this activation word only once. Before continuing a long -term trip. Despite this, the demonstrators said that they said “Alexa” from time to time.
Amazon competes with other technological giants in the smart speaker market, Like Apple and Google. Although it is successful in the sale of devices, the other target of the company – Purchases through Alexa- It was more difficult to reach.
AdvertAmazon said that many Alexa customers use to buy their devices. However, most trust him For small tasks, How to play music, ask questions or consult the time. A subscription quota for the renewed Alexa will allow the company to compensate for costs for the development of AI and to be more profitable for device operations.
