Advances in AI and data analytics are making waves in the billboard and outdoor advertising market.
The market of billboards and outdoor advertising is booming. ‘The Exchange’ explores how artificial intelligence and ultra-fast connectivity have brought new growth to a sector valued at more than €25 billion worldwide.
The Sphere opened in Las Vegas last year with a 16,000-LED wraparound screen estimated to cost €2 billion, making it the most expensive performance venue ever built in the city.
Big cities like London, Paris and Tokyo They are increasingly turning to interactive and 3D displays to entertain and promote products to the public. In the United States, Delta Airlines has just launched a high tech screen at Detroit Metropolitan Airport that offers personalized information to passing passengers.
In this episode, Sylvain Le Borgne, Chief Data Officer at JCDecauxone of the world’s largest outdoor advertising companies, explains how high-tech displays and installations are transforming the way brands and Citizens interact in public places.
