League of American Soccer (MLS) It announced Tuesday that it set a new attendance record at its stadiums with more than 11.45 million spectators throughout the 2024 regular season.
This figure represents a 5% increase compared to 2023 – the year Lionel Messi arrived in MLS – and a 14% increase compared to 2022.
By the end of the final stretch, which begins this Tuesday, MLS hopes to reach the 12 million mark.
The average attendance per game was 23,234 spectators, the highest in history. Average attendance increased for 21 of the league’s 29 teams.
Season ticket sales are up 12% compared to the previous season and 213 games They put up a ‘sold out’ sign.
In addition to good attendance figures, MLS increased sponsorship revenue by 13%, while clubs also increased this item of their revenue by an average of 13%.
MLS also gained digital presence with growth in its followers on YouTube (21%), TikTok (26%) and Instagram (10%).
In addition, the third kit Inter MiamiA retro-inspired jersey became the best-selling jersey in league history through its digital store.
