Inter Miami co-chairman Xavier Asensi confirmed the signing this Monday Leo Messi The Florida team marked “a front and back” in MLS, and described the strategy that made the move possible.
“MLS has had before and after Messi. Everything has changed. People can be in any team, but they go to the field to see Messi. He is the only example that can be compared to (Michael) Jordan,” he explained. A debate on ‘The Future of Clubs in the New World of Football’ was held at the College of Economists of Catalonia.
The strategy to join the Argentine began in 2021, after his departure from Barcelona to PSG: “When Messi Going to Paris, when this two-year Canadro ends, a machine is running in my head and the owner’s head to make sure that the next destination is America.
“If we do the same thing or try to compete head-to-head with other clubs, it’s impossible to win because someone will come in with more money or history than us who have been there for three years,” he admitted.
Asensi asked the club’s owner for permission to “seek partners as a strong option”. “I went to the league and presented them with data and tried to sell them that if Messi came it would change their lives. I went to Adidas, Fanatics and Apple,” he recalled.
“We talked internally about getting him involved in the ‘equity’ issues. When we put this ‘Frankenstein’ together, it became a viable option,” Asensi said. Inter Miami His prediction was to “fulfill what was promised”, but “multiply when sufficient”.
