Alcohol-free tours and hotel cocktail menus prove that you don’t need to drink to enjoy your holiday.
Millions of drinkers around the world are starting the year alcohol-free as part of “dry January”. However, if you can’t get through the winter without drinking, maybe autumn is your season. Sober October started this week and it’s time to pamper yourself.
“It’s no longer accepted that you have to drink alcohol to have fun,” says Lauren Burnison, owner of British alcohol-free travel company We Love Lucid. “People are starting to question that narrative, which is why we have seen increased demand for soft drinks and non-alcoholic events and activities.”
right around here 38% of young adults drink regularlyAccording to analytics company Gallup.
Burnison founded the travel company in 2018, which focuses on offering alcohol-free itineraries. “Adventure travel was such an integral and life-changing part of my own recalibration after getting sober that I felt compelled to share it with others.”
while baby boomer generation increased According to Gallup, drinking habits are slightly 42% of millennials He claims to have been drinking. in case generation ZThe figure is even lower: only 21% Drink regularly.
What is a “dry trip”?
Hotels.com, an online travel agency, predicts that “alcohol-free travel” will become a big trend among tourists starting in 2024. Travelers will stay away from alcohol-focused activities such as bar visits and look for accommodation and restaurants. this offer creative soft drinks.
Tetotal travelers are realizing they no longer have to settle for water or soft drinks. A survey conducted on behalf of Expedia Group brands found that 50% of travelers are interested in staying here A hotel that offers non-alcoholic options Easily accessible drinks, such as cocktails or non-alcoholic beer.
The global shift towards non-alcoholic beverage options is not a passing trend but is gaining momentum around the world. “We just returned from an all-inclusive vacation to the Dominican Republic to celebrate my mother’s 85th birthday,” the blogger says. gastronomic American Adriana Copaceanu from Recipe Idea Store. “We made a reservation at the hibachi restaurant and We ordered virgin mojitos, mango tangos and piña coladas. Because we don’t drink alcohol. “We were able to celebrate without alcohol and felt special.”
A recent study by IWSR Beverage Market Analysis shows that the global market places greater value on low-alcohol and non-alcoholic beverages 10 billion euros.
Why are more and more people choosing to travel sober?
Expedia’s research also reveals that one in four travelers cite the main reason they reduce their alcohol consumption on vacation as: keep control. They also aim to improve themselves. emotional and physical well-being. “Wellness has now become a much more considered and integrated experience in hotels,” says Kantar futures planner Rhiannon Jones. “When people go on a trip Return healthy and rested“. Wellness tourism is the fastest growing sector of the wellness industry.
“I only order cocktails now because I don’t drink anymore. I never feel good after drinking, so I love them cocktails “When I’m out with friends, it still gives me that feeling of drinking with friends,” says healthy eating guru Tiffany McCauley of The Gracious Pantry. without feeling bad afterwards“.
What other travelers mentioned religious beliefs not drinking alcohol. “Every time I go to a restaurant, I order a cocktail because I don’t drink alcohol for religious reasons,” says Devy Dar, a frequent traveler and owner of So Yummy Recipes. “Eight out of 10 times I order, the cocktails are so good that I often have to order more than one glass.”
Germany is the main producer of soft drinks
Germany may be Europe’s leading beer producer, but it’s now winning over a new set of customers with its commitment to creating the best low-alcohol and non-alcoholic beers, wines and spirits on the market. The country is also world’s leading manufacturer from soft drinks.
Rouven Richter, co-owner of BOAR distillery, says he and his two partners decided to create a non-alcoholic drink so their future spouses could have something to drink while everyone else was consuming alcohol. The result is BOAR Zero. 100% distilled non-alcoholic alternativewithout preservatives or artificial additives.
german vineyards non-alcoholic winesand breweries such as Alpirsbacher Klosterbraeu export non-alcoholic beer to more than a dozen countries around the world. Despite low percentage of sales Compared to alcohol products, it is undeniable growing global appetite for these sober alternatives.
ADVERTAs the market continues to grow, new product lines will emerge and Sober tourism trend will developGeneration Z is moving towards a healthier, alcohol-free lifestyle.
